Where they started
Every draft needed a client’s approval, and requests went out in long email threads where the agency lost track of what was approved or still waiting.
What we built
We built an approval layer between the agency and each client, with a shared content calendar behind it.
- Each draft is emailed with the full content and two buttons.
- Any approver on the client side can decide from the email.
- A shared calendar with drafts, comments and history.
- A morning note on anything running late.
How it runs today
The agency proposes, clients decide from their inbox and the calendar updates itself.